Introducing Centra Auth
For brands (brand admins, sales representatives)
Overview
Centra Showrooms are migrating to Centra Auth, our new identity provider.
This update improves security and provides a single login experience for all users, including internal employees, sales representatives, and external buyers.
We are starting in Showroom, with the goal of using one set of credentials to access all Centra-powered environments, including the Centra admin panel.
When it comes to Showroom: because many of your external partners may not be familiar with the "Centra" brand name, your role as an Admin is to oversee this transition and ensure everyone under your brand umbrella is prepared and feels comfortable to trust the Centra Auth system as the identity provider.
What is changing?
The way users browse collections in Showroom remains exactly the same. The only change is how they will log in.
User rights, collection access, pricing, and permissions are not affected and do not require any action from your team.
What is the timeline?
The update will be rolled out in phases.
During the initial phase, all users will be invited to update your login, but this will be optional.
In the later phase, starting in June 2026, updating the logins to Centra Auth will be required to use any Centra Showroom.
Who is affected?
The move to Centra Auth applies to every user associated with your brand:
- Internal Employees: Staff members who manage the backend or use the Showroom for internal purpose.
- Sales Representatives & Agents: Professional representatives who may manage multiple accounts or territories
- Buyers: Your retail partners who log in to browse and place orders.
The update is a one-time action. Once completed, no further changes are required.
How does the migration process work?
Any Showroom user will have to go through the following steps to update their login.
Before you start, please note the following requirements:
- Email inbox access: Please make sure that you have access to the inbox of the email address that you use as your login. Otherwise, you won’t be able to proceed.
- No shared logins: Accounts shared by multiple people are no longer supported. Every individual should have their own login.
Step 1: Start the update in Showroom
Go to the Showroom login page and enter your email address.
Enter your current password.
Once in the Showroom, you will see a notification that your account is ready to be updated. Select “Send activation email” to begin the Centra Auth setup.
You can also choose to click “Not now”. You will continue to receive reminders, and the option to start the update will always be available in your login settings.
Once the mandatory phase begins in June 2026, the old login method will no longer grant access to the Showroom.
Step 2: Verify your email
You will receive an email with a verification link.
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Open the email
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Click the link to continue
If you do not see the email, check your spam folder. If the email doesn’t appear, send the activation link again. If the problem persists, please contact support@centra.com.
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Email example:
Step 3: Choose how you want to sign in
After verifying your email, you can:
- Create a new password, or
- Choose a social login such as Google or Microsoft
If you set up a password first, you can also connect the available social logins later on in your settings.
There are new, high-security password requirements. The new password must:
- Contain a minimum of 12 characters
- Contain a maximum of 72 characters
- Not be similar to the login (the email address)
- Avoid common patterns (e.g., "password" or "123456")
Once completed, you will be redirected back to Showroom. No further changes are required. Your login settings will from now on be manageable on a separate, Centra Auth page, and will apply to all the Showrooms you have access to.
What happens if someone doesn’t update the login right away
Nothing will change immediately.
During the initial rollout period:
- Anyone can continue using Showroom with your existing login
- There will be reminders encouraging the users to update their login
In the “hard-rollout” phase:
- All users will be required to complete the update upon Showroom login
- The update will only take a minute and can be completed at that time
How you can help ensure a smooth transition for your employees, buyers or sales representatives
To ensure a smooth migration before the deadline, please check the following with all Showroom users:
- Notify buyers and agents ahead of time
- Ask them to complete the update before busy sales periods. This prevents login friction during high-traffic periods when your team needs to focus on orders rather than password resets.
- Make sure to inform about the email inbox access policy:
a. Centra Auth requires a unique, active email address for every user. Shared addresses such assales@brand.comorinfo@store.comare no longer supported.
b. Each individual must have their own login for security and audit purposes.
c. Avoid placeholder emails (e.g.,test@test.com) are used, as these users will be unable to reach the mandatory activation link sent to the email address - The activation email will be displayed as sent from the email address defined in your Wholesale store (Wholesale/Setup/Statics -> Email settings) . The email will look more or less like this:
Email example: