Sent Feb 22, 2016

Newsletter February 22/2016 - Sent Feb 22, 2016

The Young/Skilled Review

Estimated Reading Time: 2 Min

Hi All! I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid! Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can still raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig!

Now that your brain is warmed up, let's try out new skills!

Quick Silk Tip

Sales Representative - New Accessability Features

As you might already know, we're constantly working to improve the Silk platform for both our clients and our clients' customers. If you are using a version of Silk newer than 1.2.7, there are a few new features with regards to setting up a 'Sales Representative'. Now you can give access to account and setup sales representative in a different, more convenient way. To learn more, read the article here.

Marketing Tips

Why Heatmaps Are So Hot Right Now

How well is my content performing? This is a question every marketer is plagued with, yet it often goes unanswered. But we're here to offer some helpful advice! Sure, there are some simple ways to measure performance - for example checking Google Analytics, or adding up your social shares. But wouldn’t it be more useful to track exactly where users are clicking on your content, or how long they spending viewing each area of your conent? This method is called a heatmap and it's used to create a graphical representation of data that helps you visualize aggregated user behavior. The most common type of heatmaps identify “hot” or “cold” usage patterns by color. Simply put, the brighter or warmer the color, the better indication of activity.

Maybe you've already heard of heatmaps but are asking yourself “Do they actually work?” Well, we're believers! Heatmaps give us the ability to compare assumptions with real data and optimize for higher conversions in a more pragmatic way.

If this sounds useful to you, we're happy to get you started with heatmaps. Email us at:

Any changes?

If there have been any organizational changes within your company, please let us know who your new Silk contact is, so that we can update our info accordingly.